Hannes Schmid - A Drag Moment
Iconic Swiss Photographer Hannes Schmid captured the ultimate spirit of this myth more than twenty years ago for his famous Marlboro campaigns.
- rare limited edition print by the artist himself
- 30 1/2 x 22 3/4 (with frame)
- framed and ready to ship
His stark black and white photographs encapsulate the idea of the American cowboy in his purest form.
The strength of these images lies in their ability to compel each onlooker to focus on their composition, on the motion in stillness, the reign of power, the distinctive figure reduced to its iconic form.
By stripping off the realities of the mundane cowboy, Hannes Schmid re-attaches the significance of the cowboy back to its existential awe.
The American cowboy is a lone ranger. With his loyal horse and Stetson he roams the prairies and crashes through rivers to seek new meandering paths. Boss of the western plains, he is the symbol of individual freedom and personal charisma. In every movement he makes, he exudes pure masculine power and unrivalled toughness, making one feel safe and protected. As he commands his beast with unwavering faith, his aura puts his audience in awe of his grandeur.
The emergence of this iconic figure has deep roots in American history.